Datadog
Managed creation, analysis, and optimizations of Meta ads campaigns, growing cumulative annual budgets from $2.4M to $7.5M+ in <3 years.
Client
Datadog
Project Timeline
2021 - 2023
Location
New York, New York
Service Focus:
Paid Social (Meta, Google + Youtube, LinkedIn)
Ad Creative Conception and Launch
Event + Webinar Promotion
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Successfully managed, scaled, and optimized Meta ads campaigns; grew cumulative annual budgets from $2.4M in 2021 to $7.5M+ in 2023.
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Led Meta ad creative and targeting testing, driving a 300% increase in leads and 200% increase in MQLs.
Success from creative launches on Meta led to testing expansion across channels (LinkedIn, Twitter, Youtube, and Google).
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Worked cross-functionally with Brand Design and Video teams to launch 3-4 new creative ad tests each quarter across multiple advertising channels.
Managed 2-3 webinar campaigns on Facebook per quarter for Field and Partner Marketing teams.
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Achieved a 32% cost per MQL decrease in 1 year on Meta ads through promoted content expansion.
Enabled team to expand from solely free trial-focused digital efforts to include and pivot towards content-focused efforts due to cost efficiency.
Results
"Jasmine is a very unique marketer in her ability to conjoin innovation with in-the-weeds performance analysis.”
— Scott Anderson, Team Lead, Growth Marketing @ Datadog