Ruby Ruby Designer Consignment
Led the transformation of a retail store from a traditional brick-and-mortar model to a omnichannel retail experience, leveraging technology and organic social to drive growth and increase customer engagement.
Timeline
2023 - 2024
Client
Ruby Ruby
Service Focus
Organic Social (Instagram and Tiktok)
Shopify (Inventory Management and Website Build-Out)
Location
Dublin, Ireland
Results
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Took control of Ruby Ruby's organic social media strategy by pivoting Instagram strategy and launching a Tiktok.
Strategic shift led to a 143% increase in followers and a 198% increase in engagement in 3 months.
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Researched and implemented an integrated inventory management system and Shopify e-commerce website, allowing for seamless inventory tracking, real-time sales data analysis, and targeted marketing campaigns. Trained employees on usage and maintenance.
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(In progress): Launching a net-new website through Shopify and connected it to the new Inventory Management System.
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Led the strategic shift from a single-channel retail model to an omnichannel approach, harnessing the power of technology to create a unified customer experience, increase loyalty, and boost sales.
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